Motorola's New Ad Campaign Hits Apple Where it Hurts.

Motorola's newest ad campaign in the U.S takes on the cult that would buy anything with the iconic fruit with a bite logo irrespective of the price band. If you haven't guessed by now, Motorola took on this years iteration of the iPhone or as the like to call it the "sevens".

The newly released iPhone 7 has been the center of discussion among many tech communities on the internet and even hardcore Apple fans state that Apple was not right in making the iPhone 7 without a headphone jack. This became the base at which Motorola could take on the Cupertino based company.

The Ad shows a group of Apple loyalists talking about the iPhone 7 which was "was not really much of a difference" and with "just a little better camera", before they are introduced to an allegedly new prototype. What the moderator of the group does not tell them is that the prototype is actually a Moto z and not an actual prototype of the iPhone 7.

The group was then taken through three different moto mods . A snap on battery , a speaker ad on and a projector. However it was only after impressing the Apple loyalists that the moderator reveals that the phone isn't a prototype but an actual flagship phone from Motorola.

Motorola also took the battle with Apple to its print ad campaign and titled the ad " Skip the sevens" where its asks the apple loyalists to ditch the iPhone 7

The ad copy reads " When the first generation iPhone came out , it changed everything. It was the rebel , the challenger. And it knocked us off our perch. But that was nine years ago"

Although a brilliant move by Motorola, it is also a bold move indeed. The timing couldn't have been better as Apple is struggling to keep its user base intact and has lost much of its fan base due to the controversial removal of the headphone jack.

This Motorola campaign is very much reminiscent of the campaigns produced by Apple in its early days when the young company took on the then PC market leader , IBM. However , Things have come a full circle for Apple which has been a dominant player in the smartphone segment for over a decade.